5 December 2017

3D Renders: The Next Big Thing

3D Renders are fast becoming a necessity for selling houses off the plan. The key to promoting any kind of property is about helping people visualise it as their own. With increasing numbers of developers now in the market, using high quality 3D renders is essential for staying ahead of the competition.

What is a Render?

You have probably been exposed to hundreds of 3D renders and never realized it. Many of the high definition, slick looking images you see in magazines of products, such as cars, furniture and electrical goods, are 3D renders. Renders are commonly used to sell a concept and display all features in an appealing way. With the developments in technology and all-time low prices, rendering is now widely used across all industries.

3D rendering is the process of creating a realistic image using computer software, and is used in a variety of industries from retail to automotive. It works where by an image is produced based on 3D data stored in a file, our editors use a mix of various programs (CAD or REVIT) to create the final product. CAD (Computer Aided Design file) is usually the base to get the wire frame done while others use a program called Sketchup.

Producing a 3D render is very much a creative process, it involves a skilled designer understanding lighting and shading to produce a realistic image. Unlike photography everything in the render is completed from scratch in the software, this requires a lot of work and is time consuming (a powerful computer is required), but it allows the designer unlimited creative control to produce the final image. As an idea of the time involved in a render, creating an animated movie involves hundreds of computers working continuously for months.

Getting the Best 3D Render of Your Product

To ensure you get the best outcome with your 3D render it is important to provide as much information as possible. Here is a list of things you need to keep in mind when starting the render process:

Have a Clear Idea of What You Want

Make sure you know exactly how you want the final product to look. The editors job isn’t to design a façade for you and pick the colors. Make sure we have all the details before proceeding with the job. If you’re not sure how the house will look, how will the editors?

If you don’t have color or texture information available, provide us with a basic idea and we can choose it for you.

No Such Thing As Too Much Information

If you have an idea in mind, let us know! Our editors need as much information as possible, include descriptions and example images if you want something specific. This will prevent time delays in going back and forward with edits. We can complete your job on time and within budget, with the right information from the start.

Here is a list of the basic things we need to start the render:

  • No render can start without the architectural drawings. DWG files that are made in CAD and REVIT are generally best for us to use. These files must contain the floor plan, as well as front and side elevations. If you can’t supply a DWG file we can use PDF builders’ plans, with front and side elevations included, although these are less accurate and cost more for us to convert.
  • Exterior information, such as finishes and colors
  • Interior information, such as if an area is carpeted or tiled and the colors
  • If we are providing exterior renders, what kind of landscaping you want. Is the house built in a tropical or temperate location? This is important to include.
  • What kind of interior style you would prefer with furniture. Include example images or a style guide.

Provide a Visual Reference

Provide a few examples of what you like to be included in the final product. This includes tile types, wall colors and floor finishing’s. Our editors love having clear examples of what to work from, if we are rendering a bedroom, provide a photo of a house in a style you like. Our editors can make all rooms look amazing with the right information. Remember that the editor will do as they are instructed, but can’t be expected to make decisions on your behalf (Their tastes can be a lot different to yours).

Note: You need to be aware that textures, colors and models may not be 100% accurate. This is due to variations with the samples provided, and the variance between PC monitor calibration and print colors.


Changes Happen, How to Provide the Best Feedback

Changes do happen with jobs as detailed as 3D renders, it is important to factor this into the time to produce a final image. It is important you are clear with your feedback to gain the best outcome.

If there are a lot of changes, the best way to provide feedback is to ‘mark-up’ the image, by drawing and writing the changes on the image. This is great when there are a lot of detailed changes that need to be made. This can be done by printing the image and clearly numbering each change, and sent back with a correlating list of comments.

If you’re unable to do mark-up a document directly, provide us with a clear list of changes in dot-point form. Clearly itemizing changes, makes it easier for our editors to work through them.

Investing in 3D renders is proven to assist in the off the plan selling process, not only do they help meet client expectations but they are great to use in all forms of marketing. Gain competitive advantage by displaying the best possible image of your site or construction.

Check out our 3D Render service today.