HOW TO EASILY CREATE A VIRTUAL TOUR FOR REAL ESTATE LISTINGS
Are you a real estate professional looking to give your property listings that extra "wow" factor? Look no further! Virtual Tours are a game-changer for showcasing real estate and creating an immersive experience for buyers.
In our latest video, Brad Filliponi, our co-founder and professional photographer, demonstrates just how easy it is to create virtual tours and guides you through the process.
Whether you're marketing a cozy apartment or a sprawling mansion, a Virtual Tour can make your property stand out from the crowd and reel in potential buyers. So, how do you go about creating one? Let's break it down step-by-step!
Step 1: Gear Up
To get started, you’ll need a 360° camera. We’re not talking about any old camera—this is the tool that’s going to help you create that "I’m actually there" experience.
The Ricoh Theta Z1 is our top recommendation. It’s user-friendly and produces excellent quality
If you're working with a tighter budget, the Trisio Lite 2 is a solid option too. For a tripod, we recommend the Neewer Lightstand. However, if budget isn't a concern, the IFootage Cobra 3 monopod system is the cream of the crop.
Step 2: Set Up Your Camera
Now, onto the fun stuff! First things first, pair your camera with your smartphone. For Ricoh Theta Z1 users, use the Ricoh app—it’s your new best friend.
Set your camera’s ISO to the lowest number possible (200 is your magic number), crank up the image resolution to 6720x3360, and turn on HDR for those crisp, bright details that will have buyers falling in love with your listing.
Step 3: Prep the Space
Before you snap away, get the property looking its best. Remove anything unnecessary like shampoo bottles, pet bowls, remote controls, or yesterday’s laundry!
Turn on all the lights, open doors to create flow, and make sure the furniture is straight and the bedspread doesn’t look like it was just wrestled with.
No time for a clean up? No problem! Check out our Item Removal and Virtual Clean edit to quickly transform your photos, making them look their best with minimal effort.
Step 4: Capture 360° Photos
With everything prepped, it’s time to take those shots. Place your camera right in the middle of the room.
Pro tip: Hide in another room while you press that shutter button—you don’t want to accidentally photobomb your own Virtual Tour.
Start with one room, check your phone to ensure everything looks good, then rinse and repeat for the entire property. Yes, even hallways! These often-overlooked spaces add to the user experience and help create a seamless tour.
Step 5: Edit Your Photos
So, you've got your 360° photos—great! But raw images don’t look as polished as you'd like them to. That’s where a bit of editing magic comes in. You can either spend hours doing it yourself or simply submit your photos for 360° Image Enhancement editing, and we’ll handle all the heavy lifting. We can turn your shots into marketing gold in just 24 hours!
Step 6: Create the Virtual Tour
Now, let’s bring it all together! Head over to your BoxBrownie.com dashboard, select Virtual Tours, and add a new job. Upload your edited images and label each one (Bedroom 1, Kitchen, etc.).
Have a floor plan? Upload it and it will be displayed within the tour, giving buyers a complete understanding of the layout.
Hit submit, and voilà! In just 24 hours, you’ll have a slick, interactive Virtual Tour ready for your real estate listing. You’ll even get a custom link to share with potential buyers and agents, allowing them to explore the property with ease.
Start Creating Your Immersive Marketing Today
So, what are you waiting for? Making a Virtual Tour is easier than it sounds—and with the right tools, you can take your real estate marketing to the next level. Whether you’re a seasoned pro or just starting, these steps will ensure your property gets the attention it deserves.
Want to elevate your property marketing with an immersive Virtual Tour? Sign up for free with BoxBrownie.com today and transform your listings into engaging, interactive experiences!
RELATED ARTICLES
The list that keeps on giving. Our enormously popular Pre-Photography checklist is intended to be used with every new house a photographer must shoot. Here we’ll show you how it can save bundles of time and pave the way to much stronger marketing materials. Discover why the checklist has become our most downloaded document.
READ MORE
When it comes to selling unfurnished properties, nothing gets the job done like Virtual Staging. Staged properties sell faster and for more money than those that are not. This post shows you how easy it is!
READ MORE
Throughout this blog, we are going to let you in on a fantastic real estate photography hack... the iPhone 11's new wide-angle lens! This latest technology will allow real estate agents and property managers to shoot wide on their phones just like a DSLR camera with a wide-angle lens.
READ MORE
Drone photography services can achieve sensational real estate photos, but poorly presented drone footage (far too common in this industry) can bore, uninspire, even repel a potential buyer. Clients who know what they are looking for, want to know what they are looking at. Simple on-screen graphics that orient clients to important details, like, for example, property boundaries, can do wonders for aerial photographs. Here, we will prove this to you via the Before and After method.
READ MORE
The buyers are out there! But the changing face of commercial real estate has made them a little harder to find. These marketing techniques will keep your phone ringing and prevent you from being left behind in the post-pandemic commercial property market.
READ MORE
New partnership alert! We sat down with 72SOLD’s Lead Sales Coordinator Taylor Lucido to delve into the home selling program’s streamlined marketing strategy and our exciting new partnership.
READ MORE