TOP-PERFORMING AGENT REVEALS ODD TRICK TO SELLING LISTINGS FASTER
Here at BoxBrownie.com, we love working closely with agents to ensure our services continue to meet their needs. Thus for this article, we’ve teamed up with Jodie Hedley-Ward (from McGrath Caloundra), who is a top-performing real estate agent in Australia!
Jodie embraces virtual staging as it helps her sell property faster. In fact, she never lists an empty listing online as empty rooms don’t sell property. However, one of the main obstacles she faces with virtual staging is when a buyer shows up and says “it looks different without furniture.”
To help overcome this objection, Jodie uses an odd trick… an art easel.
Jodie places an art easel in the vacant room of her open home. She then places a foam board that showcases the virtually staged image on top of it.
Jodie has found this simple hack helps her:
1. Connect with buyers. When buyers show up, they can connect with the listing with what they saw online. It also helps buyers visualize what the property would look like with furniture.
2. Sell partially furnished listings. For homes that are only partially staged (perhaps due to budget concerns), Jodie virtually stages the vacant rooms. She then combines this with the art easel hack which helps her sell partially furnished listings.
3. Saves a lot money. Currently, it costs approximately $1,000 a week in Australia to physically stage a property. A cost that can not only add up quickly but is also not an option for some people. Alternatively, the cost of a foam board to present your virtually staged images is as little as $38 per board, making this a fantastic option in many cases.
Jodie’s other key recommendation is to develop a brochure with beautiful virtually staged images for potential buyers to take home after viewing the property.
RELATED ARTICLES
If you're an agent who uses video tours instead of Virtual Tours, your listings might not be attracting the interest they should be. Here we look at why buyers increasingly prefer Virtual Tours over video walkthroughs.
READ MORE
In this blog, we are going to go through a listing for a rental property and make suggestions on how you can take your marketing to the next level.
READ MORE
Discover the transformative power of shadow removal in property photography. Make images brighter, bolder, and more inviting. Explore seven powerful reasons why this technique is a game-changer for your marketing—capturing more attention and converting more buyers and renters.
READ MORE
Are your attempts to attract new real estate clients coming up empty? Maybe you need to sprinkle in a little synergy. In this post we share some secrets to this vital component of client generation.
READ MORE
One reason that the wealthiest and most successful people in the Chicago area trust Michael LaFido to sell their homes is because Michael can market these properties with the panache they deserve. Here he talks about using our image-enhancing weapons to pull off some of the biggest deals in the history of Illinois.
READ MORE
Taking professional photographs for virtual staging requires a different mindset than photographing furnished spaces. But it’s really not that big of a deal. If you’re new to the task of photographing empty rooms for the purpose of virtual staging, this post has some valuable pointers.
READ MORE