TOP-PERFORMING AGENT REVEALS ODD TRICK TO SELLING LISTINGS FASTER
Here at BoxBrownie.com, we love working closely with agents to ensure our services continue to meet their needs. Thus for this article, we’ve teamed up with Jodie Hedley-Ward (from McGrath Caloundra), who is a top-performing real estate agent in Australia!
Jodie embraces virtual staging as it helps her sell property faster. In fact, she never lists an empty listing online as empty rooms don’t sell property. However, one of the main obstacles she faces with virtual staging is when a buyer shows up and says “it looks different without furniture.”
To help overcome this objection, Jodie uses an odd trick… an art easel.
Jodie places an art easel in the vacant room of her open home. She then places a foam board that showcases the virtually staged image on top of it.
Jodie has found this simple hack helps her:
1. Connect with buyers. When buyers show up, they can connect with the listing with what they saw online. It also helps buyers visualize what the property would look like with furniture.
2. Sell partially furnished listings. For homes that are only partially staged (perhaps due to budget concerns), Jodie virtually stages the vacant rooms. She then combines this with the art easel hack which helps her sell partially furnished listings.
3. Saves a lot money. Currently, it costs approximately $1,000 a week in Australia to physically stage a property. A cost that can not only add up quickly but is also not an option for some people. Alternatively, the cost of a foam board to present your virtually staged images is as little as $38 per board, making this a fantastic option in many cases.
Jodie’s other key recommendation is to develop a brochure with beautiful virtually staged images for potential buyers to take home after viewing the property.
RELATED ARTICLES
If you’re a real estate agent, property manager, or builder using an iPhone, you’re already halfway to great listing photos. SnapSnapSnap takes you all the way — with automatic HDR, built-in framing guides, and professional editing at your fingertips. See why our app outperforms your iPhone every time for property photography.
READ MORE
How are 3D Renders used to successfully pre-sell property for builders. Follow this example to see how External, and 360° Internal Renders were used to outsell similar listings in terms of speed, views and a much higher price.
READ MORE
Join BoxBrownie.com’s free monthly Property Marketing Power-Up webinar — a 45-minute session packed with expert tips on creating stunning property listing photos using Image Enhancement, Virtual Staging, Floor Plan Redraws, and more to help you market properties faster and close deals!
READ MORE
Stevens Fine Homes saves thousands in staging and rendering costs using BoxBrownie.com. Marketing Manager Naomi Wright Bellamy credits the platform for faster turnarounds, lower costs, and consistently high-quality visuals across every listing.
READ MORE
Whether you're an experienced real estate professional or just starting, our new webinar: How to Win Buyers With a Killer Listing, is your opportunity to gain a competitive edge. Join us and learn the secrets of creating property listings that make a lasting impression.
READ MORE
Agents across the globe swear by the power of Virtual Staging, but many don't realize they can shoot these images with their own smartphone. This post walks you through just how easy it is, so you'll never be deprived of this phenomenal marketing tool.
READ MORE