TOP-PERFORMING AGENT REVEALS ODD TRICK TO SELLING LISTINGS FASTER
Here at BoxBrownie.com, we love working closely with agents to ensure our services continue to meet their needs. Thus for this article, we’ve teamed up with Jodie Hedley-Ward (from McGrath Caloundra), who is a top-performing real estate agent in Australia!
Jodie embraces virtual staging as it helps her sell property faster. In fact, she never lists an empty listing online as empty rooms don’t sell property. However, one of the main obstacles she faces with virtual staging is when a buyer shows up and says “it looks different without furniture.”
To help overcome this objection, Jodie uses an odd trick… an art easel.
Jodie places an art easel in the vacant room of her open home. She then places a foam board that showcases the virtually staged image on top of it.
Jodie has found this simple hack helps her:
1. Connect with buyers. When buyers show up, they can connect with the listing with what they saw online. It also helps buyers visualize what the property would look like with furniture.
2. Sell partially furnished listings. For homes that are only partially staged (perhaps due to budget concerns), Jodie virtually stages the vacant rooms. She then combines this with the art easel hack which helps her sell partially furnished listings.
3. Saves a lot money. Currently, it costs approximately $1,000 a week in Australia to physically stage a property. A cost that can not only add up quickly but is also not an option for some people. Alternatively, the cost of a foam board to present your virtually staged images is as little as $38 per board, making this a fantastic option in many cases.
Jodie’s other key recommendation is to develop a brochure with beautiful virtually staged images for potential buyers to take home after viewing the property.
RELATED ARTICLES
We recently sat down with the Bernardi Group Listing Manager Stephanie Borge to talk about their signature property listings and unique client service and what it takes to get a listing to meet the company’s first-rate standard.
READ MORE
Transform your property sketches into stunning, professional floor plans with ease. Our step-by-step video guide takes you through the entire process, from setting up your equipment to creating detailed plans ready for marketing.
READ MORE
Want to maximize your off-plan property sales? Leverage the dynamic power of high-quality Renders and the use of multiple facades. Discover how this strategy provides standout visualizations, attracts more buyers, and drives sales.
READ MORE
When property listings fail to convert buyers, it is not always price or presentation. It is clarity. Buyers need to instantly understand how the space actually works. Floor plans are key to attracting more qualified buyers and renters. Learn how they make a difference.
READ MORE
This blog is a must-read for property managers who want to stand out in a crowded market and revolutionize the way their properties are showcased and leased. Here’s why you should embrace the savvy side of rental marketing with virtual tours.
READ MORE
Every email you send should function as a way to generate new leads. Here's how to construct an email signature that says 'Hello' to new clients, even as you say 'Goodbye' at the end of your message.
READ MORE