TOP-PERFORMING AGENT REVEALS ODD TRICK TO SELLING LISTINGS FASTER
Here at BoxBrownie.com, we love working closely with agents to ensure our services continue to meet their needs. Thus for this article, we’ve teamed up with Jodie Hedley-Ward (from McGrath Caloundra), who is a top-performing real estate agent in Australia!
Jodie embraces virtual staging as it helps her sell property faster. In fact, she never lists an empty listing online as empty rooms don’t sell property. However, one of the main obstacles she faces with virtual staging is when a buyer shows up and says “it looks different without furniture.”
To help overcome this objection, Jodie uses an odd trick… an art easel.
Jodie places an art easel in the vacant room of her open home. She then places a foam board that showcases the virtually staged image on top of it.
Jodie has found this simple hack helps her:
1. Connect with buyers. When buyers show up, they can connect with the listing with what they saw online. It also helps buyers visualize what the property would look like with furniture.
2. Sell partially furnished listings. For homes that are only partially staged (perhaps due to budget concerns), Jodie virtually stages the vacant rooms. She then combines this with the art easel hack which helps her sell partially furnished listings.
3. Saves a lot money. Currently, it costs approximately $1,000 a week in Australia to physically stage a property. A cost that can not only add up quickly but is also not an option for some people. Alternatively, the cost of a foam board to present your virtually staged images is as little as $38 per board, making this a fantastic option in many cases.
Jodie’s other key recommendation is to develop a brochure with beautiful virtually staged images for potential buyers to take home after viewing the property.
RELATED ARTICLES
Want to take your real estate photos to the next level? These 10 quick tips from Brad Filipponi will help you capture clean, professional images that stand out and sell faster—whether you’re using a phone or DSLR.
READ MORE
Did you know that a Floor Plan can increase clickthrough by up to 52%? That’s a lot of traffic (and potential sales) you're missing if you don't include one with your listings! Here are 5 ways that Floor Plans are a marketing must.
READ MORE
Show the possibilities and transform your property without costly renovations using our digital solutions. Our Color Change and Virtual Renovation edits offer quick, effective ways to give your listing a fresh look. Find the right option for your needs!
READ MORE
Want personalized property marketing training for your team? The property market is evolving fast—stay ahead with our exclusive virtual training sessions tailored specifically for your team.
READ MORE
We often mention that presentation is the key to selling property. In this case, it’s not how you present the property that is most crucial - it’s how you present yourself, your knowledge, and your ability to sell the property that counts the most.
READ MORE
Learn how colors drive perceptions in real estate marketing, shaping buyers' first impressions of a property. Dive into our blog for a room-by-room breakdown of color psychology's strategic role in maximizing a property’s appeal.
READ MORE