TOP-PERFORMING AGENT REVEALS ODD TRICK TO SELLING LISTINGS FASTER
Here at BoxBrownie.com, we love working closely with agents to ensure our services continue to meet their needs. Thus for this article, we’ve teamed up with Jodie Hedley-Ward (from McGrath Caloundra), who is a top-performing real estate agent in Australia!
Jodie embraces virtual staging as it helps her sell property faster. In fact, she never lists an empty listing online as empty rooms don’t sell property. However, one of the main obstacles she faces with virtual staging is when a buyer shows up and says “it looks different without furniture.”
To help overcome this objection, Jodie uses an odd trick… an art easel.
Jodie places an art easel in the vacant room of her open home. She then places a foam board that showcases the virtually staged image on top of it.
Jodie has found this simple hack helps her:
1. Connect with buyers. When buyers show up, they can connect with the listing with what they saw online. It also helps buyers visualize what the property would look like with furniture.
2. Sell partially furnished listings. For homes that are only partially staged (perhaps due to budget concerns), Jodie virtually stages the vacant rooms. She then combines this with the art easel hack which helps her sell partially furnished listings.
3. Saves a lot money. Currently, it costs approximately $1,000 a week in Australia to physically stage a property. A cost that can not only add up quickly but is also not an option for some people. Alternatively, the cost of a foam board to present your virtually staged images is as little as $38 per board, making this a fantastic option in many cases.
Jodie’s other key recommendation is to develop a brochure with beautiful virtually staged images for potential buyers to take home after viewing the property.
RELATED ARTICLES
When the pandemic hit, demand for 360° virtual tours skyrocketed. This post looks at the astonishing ascent of the virtual tour over the past three years. It’s an ascent that continues, even though virtual tours have already become the most important marketing tool in real estate.
READ MORE
Virtual Tours have revolutionized real estate marketing, but are you using them ethically? Learn how to maintain transparency, accuracy, and respect for potential buyers to build trust virtually. Discover the key considerations and best practices for leveraging Virtual Tours in your listings.
READ MORE
Attention Realtors: It doesn’t matter how well it’s photographed - nothing conveys that hollow feeling like an unfurnished listing. Such listings are blank canvases for our photo editing artists. In this post, we’ll show you an array of styles that can sell your properties faster and for more money!
READ MORE
Leads are the seeds of real estate success. Like seeds, they require nurturing, attention and care if they are going to bear fruit. Here we’ll go over some foolproof methods of generating and nurturing real estate leads.
READ MORE
Want to know the dos and don'ts of using sky replacement in real estate photography? Learn how to ethically market property photos using this editing technique. Discover what's allowed, what's unethical, when to use it, and how it can benefit your property listings.
READ MORE
Australian photo editing company BoxBrownie.com announced an arrangement with both the Contra Costa Association of REALTORS® (CCAR) and the Bay East Association of REALTORS® (Bay East) which is set to benefit all CCAR and Bay East members greatly. The arrangement provides members with access to photo editing and render deals, new product announcements, and an exclusive onboarding offer to all current members.
READ MORE