TOP-PERFORMING AGENT REVEALS ODD TRICK TO SELLING LISTINGS FASTER
Here at BoxBrownie.com, we love working closely with agents to ensure our services continue to meet their needs. Thus for this article, we’ve teamed up with Jodie Hedley-Ward (from McGrath Caloundra), who is a top-performing real estate agent in Australia!
Jodie embraces virtual staging as it helps her sell property faster. In fact, she never lists an empty listing online as empty rooms don’t sell property. However, one of the main obstacles she faces with virtual staging is when a buyer shows up and says “it looks different without furniture.”
To help overcome this objection, Jodie uses an odd trick… an art easel.
Jodie places an art easel in the vacant room of her open home. She then places a foam board that showcases the virtually staged image on top of it.
Jodie has found this simple hack helps her:
1. Connect with buyers. When buyers show up, they can connect with the listing with what they saw online. It also helps buyers visualize what the property would look like with furniture.
2. Sell partially furnished listings. For homes that are only partially staged (perhaps due to budget concerns), Jodie virtually stages the vacant rooms. She then combines this with the art easel hack which helps her sell partially furnished listings.
3. Saves a lot money. Currently, it costs approximately $1,000 a week in Australia to physically stage a property. A cost that can not only add up quickly but is also not an option for some people. Alternatively, the cost of a foam board to present your virtually staged images is as little as $38 per board, making this a fantastic option in many cases.
Jodie’s other key recommendation is to develop a brochure with beautiful virtually staged images for potential buyers to take home after viewing the property.
RELATED ARTICLES
Don’t let a little precipitation stop your shoot! Rainy days don’t have to mean gloomy photos. Whether you’re racing the clock or stuck under stormy skies, we’ve got the pro tips and editing tricks to make your property pics shine—no matter the forecast.
READ MOREBoxBrownie.com announces a new partnership with The Keyes Company and Illustrated Properties, empowering agents with expert photo editing and cutting-edge marketing tools. Find out more about this exciting new partnership!
READ MOREReal estate is beautifully suited to be marketed via social media. If you have yet to unlock the powers of social media to the benefit of your own real estate career, a good place to start is by following the don’ts and dos suggested in this post.
READ MOREIf you want to start or keep the momentum going in your real estate career, these 10 proven lead generation techniques will keep things rolling even if the market slows down.
READ MOREConsistent branding across listings is a vital component of building a strong and lasting first impression with potential buyers. This blog will show you how to leverage the often-overlooked power of a branded floor plan so that your listings stand out from the crowd.
READ MOREWhen leads don't call you back it doesn't necessarily mean you have to amp up the slickness of your sales pitch. Here are some ways to use empathy and education to connect with people and convert leads into clients.
READ MORE