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As a real estate marketing tool, your smartphone is more powerful than you think. As the housing market cools, these 5 hot tips explain how to get the most out of your mobile device, while saving time, money and turning heads.

The NAR Home Buyers and Sellers Generational Trends Report is a treasure trove of market research that every agent should read. This post shares five "secrets" of the report that can help sell more homes, for more money, faster.

Yes, Virtual Tours saved the housing market during the pandemic, but they're even more important now. Here are eight ways that Virtual Tours can "vaccinate" your real estate career against a market slowdown.

When it comes to selling unfurnished properties, nothing gets the job done like Virtual Staging. Staged properties sell faster and for more money than those that are not. This post shows you how easy it is!

Gotta see it to believe it! Our Virtual Renovation service can transform even an old shed into a stunning Air BnB rental. If you have unused space on your property, this post can show you how to turn that emptiness into income.

In real estate marketing image truly is everything. These nine photography tips will help your listings pop from the page and stop property shoppers in their tracks.

If you're an agent who uses video tours instead of Virtual Tours, your listings might not be attracting the interest they should be. Here we look at why buyers increasingly prefer Virtual Tours over video walkthroughs.

Did you know that a Floor Plan can increase clickthrough by up to 52%? That’s a lot of traffic (and potential sales) you're missing if you don't include one with your listings! Here are 5 ways that Floor Plans are a marketing must.

In this post, our resident photography expert Brad Filliponi cuts through the geek speak to determine which 360° camera shoots the best Virtual Tour - the Ricoh Theta Z1 or the newly released Ricoh Theta X.

To survive in the real estate industry you'll have to learn how to continually generate fresh leads. Here are 10 easy ways to accomplish this and keep your phone ringing, even if the market cools.

Are you one of those agents who doesn't want to spend ALL their time working their social media? These 10 simple post ideas will help you get the max out of social media with a minimum amount of time and effort.

Forming the right habits can be a huge part of real estate success. These seven habits are common amongst the highest achieving real estate agents. It's never too late to pick up one, two, or all of them yourself!

Are your attempts to attract new real estate clients coming up empty? Maybe you need to sprinkle in a little synergy. In this post we share some secrets to this vital component of client generation.

Our great mate Amy Bennett is a perfect example of how impeccable marketing can turbocharge a real estate career. Here, she talks about the power of pink and other property presentation hacks that can sell any home.

When leads don't call you back it doesn't necessarily mean you have to amp up the slickness of your sales pitch. Here are some ways to use empathy and education to connect with people and convert leads into clients.

Every email you send should function as a way to generate new leads. Here's how to construct an email signature that says 'Hello' to new clients, even as you say 'Goodbye' at the end of your message.