TEAM LYONS TRANSFORMS ONTARIO REAL ESTATE MARKETING WITH SNAPSNAPSNAP
In Ontario’s competitive real estate market, Royal LePage’s Tom Lyons and his team have consistently delivered a high standard of service that sets them apart.
Serving communities east of Toronto, including the picturesque Prince Edward Wine Region, Tom and his team have carved a niche by focusing on personalized customer service and innovative property marketing.
We sat down with Tom to learn more about his team’s philosophy and the transformative impact of using SnapSnapSnap for real estate photography.
A Dedicated Team with Community Roots
Team Tara Lyons operates with a compact yet effective team structure. This dynamic group manages 50 to 70 real estate deals annually across Belleville, Ontario, and surrounding areas.
Tom highlights that their business model caters to both the growing demand for residential properties and unique local needs, such as properties near Canada’s largest Air Force base, CFB Trenton.
“We’re a smaller, regional team, but we pride ourselves on providing big-city service,” Tom shares. “For us, it’s all about creating value for clients and ensuring a high level of satisfaction, which is why 70% of our business comes from referrals and repeat clients.”
Property Marketing with Precision and Care
Tom’s marketing approach prioritizes exposure and quality, combining professional photos, video tours, 3D Matterport models, and a full suite of social media campaigns on Facebook, Instagram, and YouTube.
Each listing receives extensive promotion, from multiple mailings to neighborhood homes to Google Ads, aiming to attract the widest possible audience.
“Every property we list, regardless of price or location, gets our full marketing package. Quality visuals are essential because they communicate the unique charm of each home,” Tom explains.
To further build client relationships, Team Lyons also hosts community-centric events like pet photography sessions and family photo shoots, reflecting their genuine investment in the communities they serve.
Enter SnapSnapSnap: A Game-Changer in Real Estate Photography
In 2019, Tom’s team began using BoxBrownie.com’s services primarily for Renders and Virtual Staging, especially valuable for their new-build properties. However, everything changed when BoxBrownie.com introduced SnapSnapSnap, an app that empowers real estate professionals to capture high-quality HDR images with just their phones. 
Initially skeptical, Tom decided to test SnapSnapSnap with his iPhone 11, setting it against his DSLR photography setup. “The results were phenomenal,” Tom recalls. “I expected a significant quality drop from DSLR to smartphone, but SnapSnapSnap consistently delivered exceptional results. Now, with my iPhone 14 Pro Max, I use the app for all our listings. It’s a huge time-saver and a cost-efficient solution that doesn’t compromise quality.”
The time-saving aspect of SnapSnapSnap allows Tom to invest more time into other marketing areas, such as creating video content and optimizing short-form videos for social media.
“With SnapSnapSnap handling the photos, I can focus on enhancing other aspects of our listings. It’s truly a game-changer,” he says.
Client Reactions and Business Impact
Since adopting SnapSnapSnap, Team Lyons has received overwhelmingly positive feedback from clients. Many sellers are thrilled with how their homes look in the photos, expressing appreciation for the high-quality visuals that bring out the best features of their properties. 
For Tom, the added benefit is financial: SnapSnapSnap reduces the need for costly third-party photographers, allowing him to allocate marketing funds towards targeted social media promotions and mailing campaigns. “Our budget now goes further, and our clients are just as satisfied. It’s a win-win,” Tom notes.
Encouraging Innovation in Real Estate Marketing
For other real estate professionals who may be hesitant about moving away from traditional photography, Tom is an advocate of SnapSnapSnap.
“I’d tell them to give it a shot. Real estate photography is evolving, and the technology behind SnapSnapSnap is only going to improve. The time and cost savings alone make it worth trying.”
The Future of Real Estate Photography
Reflecting on the future, Tom envisions even greater integration of mobile photography in real estate, with a focus on post-production technology.
“Photography is about capturing that first impression, but it’s the editing that makes a photo truly great. With apps like SnapSnapSnap, we’re able to create professional-grade images without the extensive setup. It’s exciting to think where this technology will go next.” 
For Team Lyons, SnapSnapSnap and BoxBrownie.com are more than just tools—they are pivotal in crafting a marketing strategy that resonates with modern buyers. In an industry where first impressions matter, Tom and his team are showing how smart technology and a commitment to service can elevate a regional real estate brand to new heights.
Ready to try SnapSnapSnap? Get started here now!
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